Next Things First

Over 60 Million Health 2.0ers by charlottegee
November 5, 2008, 5:25 pm
Filed under: consumer engagement | Tags:

According to a November 3 Manhattan Research news release: “Over 60 million U.S. adults are Health 2.0 consumers – reporting to use health blogs, online support groups, prescription rating sites, and other health-related social media applications…” The market research company says that this number doubled over the past year, and that a consumer’s particular condition (as opposed to just age or gender) is an important factor in his or her likeliness to engage in health-related social media.

As a comparison, the AP is just reporting a few estimates on how many folks voted in yesterday’s presidential election. Estimates range from 126.5 million to 133.3 million people, based on preliminary information.

Perhaps some of these Health 2.0 companies should consider “Get Out the Mouse” campaigns, or send consumers some slick direct mail, telling them why Company A is so much better than Company B (or at least why Company B is very, very bad).

Really, though, 60 million? That’s a lot, right?

Posted by CharlotteGee


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